The color Ivory sets a relaxed tone of understated elegance. It represents serenity and pleasantness, and leans towards the idea of purity and softness. Like this exquisite interpretation of white, an Ivory Bride is fluid, marching to the beat of her own drum. At The Ivory, we speak the language of pure luxury and aren't afraid to break the odd rule or tradition in order to help our brides make the choices that reflect her true spirit.